According to a study published by Mothersbond Limited, Nigeria’s Leading Mom and Baby Care Company, Nigerian men are also very concerned about the after effect of childbirth on their partners birth canal.
The study, which was released yesterday in Lagos, interviewed 1,088 married and unmarried fathers via telephone calls, emails, and through social media on Instagram and Facebook messenger across 30 states in Nigeria. The study was concluded in August 2018 and focused on men aged between 25 and 49, 60 percent of whom were first time dads.
Chief Executive of Mothersbond Limited, Michael Osuji said: “The study revealed that these concerns are really strong for men, and only secondary to the safety of their wife and child. In essence, once the wife/partner and baby are safe, the first thoughts that comes to mind are when (how quickly) intercourse can resume; followed by the postpartum condition of the birth canal; how and when the belly and overall body of their partner would go back to shape and the after effect of breastfeeding during the months of nursing.”
Osuji added: “We find that these concerns are more important to them, and rank higher than the cost implications of having a new baby, long term postpartum complications if any, as well as changes in the home that comes with having a new born which we thought should be at the very top of their mind but it was not. We took it a step further and shared our findings with the women about what majority of the men had said (not their own partners specifically), 94 per cent were not surprised at all. 78 per cent of the women had same concerns.”
Head of Sales and Marketing of Mothersbond Limited, Winifred Chukwuemeka, said the research also engaged with moms who are the primary customers of the brand. The findings were that 93 percent of Moms who have used a Mothersbond product said they chose a Mothersbond brand for the next baby product they bought after a first purchase, and another 97 percent said they would recommend Mothersbond as a trusted brand to friends and family.
“This is an indication that our customers are satisfied with our post pregnancy abdominal binder, our Super-fast breast pumps and baby bouncer/rocking chair, as well as our other product,s” she concluded.