The Minister made this call in Abuja Friday 7th September, 2017 during an interactive session with journalists on the pre-launch of the National Family Planning Communication (NFPC) Plan and the new National Family Planning Logo which is scheduled to come up on Monday 11th September, 2017.
Professor Adewole, represented by the Director, Family Health, Dr. Adebimpe Abebiyi said that the programme was organised to intimate media with their social responsibility in creating more awareness on family planning and to close the gaps which still persist between knowledge and contraceptive use.
He enumerated the anticipated benefits of the campaign to include:
• To decrease maternal and infant morbidity and mortality rate by increasing the knowledge and use of modern Family Planning among Women of Reproductive Age (15-49 years) in Nigeria
• The National FP Communication Plan serves as Framework to Guide the Development and Implementation of National FP Communication Campaigns in Nigeria towards the achievement of CPR Target of 36% by 2018; while
• The New National FP Logo, ‘‘The Green dot’’ would serve as the official marker for Public and Private locations/sites where people can obtain Family Planning services that are Safe, Trusted, Affordable and Effective in the country, among others.
Also emphasizing on the role of the media in public enlightenment campaign, the Director, Media and Public Relation, Mrs. Boade Akinola said that the Media could create and come up with innovative partnerships including TV/Radio Series.
Akinola cited examples of such programs to include “MTV Base Shuga” or the “I need to Know” series in the case of health or “Cock crow at dawn” for agriculture which had in the past been extremely effective towards engaging critical audiences while helping to inform them and achieve social change.